A great article below by Kristina Mills from Words that Sell and a recommended read for anyone embarking on a Google Adword Campaign for their business. Enjoy!
“
A Google AdWords Ad has four lines:
Line 1: Keyword-rich benefit headline
Before we talk about how to write a great Google Ad, let’s just go back to basics and get inside the head of someone who is using the Google Search Engine…..”
The Anatomy of a Hot Google AdWord Ad

Born November 22, 2008, and weighing in at a mighty 8lb 10oz!
We are overjoyed to announce the birth of our son, Findlay Gordon.
Both mum and son are back at findshorty towers after the excitement of Saturday morning, and both are perfect!
You need a website for your great idea or simply to give your small business an online storefront, you’ve found an agency you are happy with and you feel you can work with, but what comes next?

The English is clear enough to lorry drivers - but the Welsh reads "I am not in the office at the moment. Please send any work to be translated."
From the bbc website…
Some excellent information at
efa.org.au regarding the rather disconcerting plan to provide a “clean-feed” to ALL Australian homes -
http://www.efa.org.au/censorship/mandatory-isp-blocking/
And a shorter, but no less scary version here - http://nocleanfeed.com/
Related update:
Some related news from the BBC http://news.bbc.co.uk/2/hi/technology/7696356.stm
Tech giants in human rights deal
…While China has been painted as the worst abuser, Colin Maclay of the Berkman Centre for Internet and Society at Harvard University said there are other countries and governments all over the world at fault.
“The number of states actively seeking to censor online content and access personal information is growing.”
We are continuing our great relationship with the wealth management division of a large Australian bank, with a fully automated solution allowing the communication and surveying of more than 25,000 employees.